High quality, professional-level photos are essential to properly portraying a subject in the best possible way to accurately capture all of its details. Taking photos of a car is no different, especially when it comes time to sell. The modern iPhone and Android smartphones have made leaps and bounds over the last decade, allowing just about anyone to have access to a pocket-sized but highly capable camera. Despite their impressive specs and features, however, they are no match to a professional-grade DSLR camera. There’s a reason that camera brands such as Nikon, Canon and Sony are still dominating a highly competitive market. The images that can be produced from these DSLR cameras are simply stunning, especially when paired with an equally capable lens. There are many different shapes and sizes, and a lot more know-how required regarding how to use one properly. When shot by an experienced photographer, the end result is a photo set that is far superior in depth, colour and quality compared to a standard smartphone camera.

So, why is this important? When it comes to selling a car, the goal is to stand out from the competition and make a quick sale, so you can walk away with your profit sooner. The majority of sellers on the online marketplace often take extremely basic photos with minimal effort, and then wonder why their car takes so long to sell. A professional set of photos displays a few things to buyers:

• The seller is conscious about providing a quality ad to potential buyers and cares about first impressions.

• With the amount of visible effort involved (ie., a clean car and quality photos), the seller appears to be more likely to have looked after their car during time of ownership; something that is extremely important in the secondhand car market.

Ethan, the owner of O’Keefe’s Prestige Detailing, is a seasoned photographer with many years of DSLR camera experience. Alongside his passion for cars is his equal passion for photography. Leave the technical details to him while he produces a sale-worthy set of quality photos of your car, post-edited in Adobe Lightroom for optimal results. All you have to do is list an ad on the market, and sit back while the buyers roll in. We’ve had many successful results for our past clients, some finding a suitable buyer for their car the very next day!

*Terms of Service.

• O’Keefe’s Prestige Detailing requires a minimum of 24 hours’ cancellation notice. A cancellation fee of 50% of the service price will otherwise be incurred.

• O’Keefe’s Prestige Detailing reserves the right to reject services in the event of customer misinformation and/or health and safety risks deemed hazardous or dangerous.

• All prices displayed are estimates and may be subject to change depending on the total amount of labour required. Factors such as vehicle age and amount of sand and/or pet hair may affect the estimated price.